The Beth and Jim Conversations 20

[Beth] Where to you see Speekee in 2 years? 5 years? What’s the long term goal you have for your subscription based service compared to your product line?

[Jim] Probing questions, Beth!

We request feedback from all Speekee TV subscribers once they bring their subscriptions to an end. We ask: What made you cancel your Speekee TV subscription?; How could we improve Speekee TV?; Have you any other comments?

Other than the general positive comments about the quality of the program, overwhelmingly what we are seeing is the request for ‘more videos’.

So there Beth is the answer to your first question. “Speekee 2” is now in the pipeline. Naturally, we aim to extend the vocabulary range and keep the main characters from the original Speekee series together. But we’d also like to extend Speekee’s range to include more Spanish-related cultural items. Two of the cornerstones of the Speekee model, structure and simplicity, will be paramount. As the old saying goes, ‘Keep It Simple, Stupid!’ (KISS).

Moving onto the 5-year plan, I can answer that question in two words: more languages. The Speekee formula is a winning one and it can be applied to any language, with great effect and with no loss of quality or content.

Regarding the subscription service, we are finding it gives us great flexibility in terms of maintaining contact with both parent educator and child learner. This is a real advantage and soon we plan to roll out tailor made Individual Learning Plans which will be based on each learner’s personal progress in Spanish learning through Speekee TV. Longer term, we shall see. I think it will depend on how this personal customer contact evolves.

Beth, I’d like to fire back the same questions to you for next week’s conversation (-;

¡Adiós amiga mía!

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Speekee TV is available at http://www.speekee.co.uk/online.php – the first two weeks are absolutely free. Subscriptions are $7.50 per month thereafter, and you can cancel any time (-;

Boca Beth Bilingual Products are sold online at http://www.BocaBeth.com – we offer award-winning CDs, DVDs, coloring/activity books that are presented in both Spanish and English with FREE shipping available.

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