The Beth and Jim Conversations 15
[Jim] Guess who made the classic mistake of thinking his new product would immediately ‘sell like hot cakes’?
Yes indeed, yours truly. And that, after already having started and grown a business in the past (later selling said business).
The thing is, I knew the ingredients that went into making Speekee, and I knew that everything fell into place when it came to scripting, filming, post production etc. I knew it had quality – and great educational value.
But products do not sell like hot cakes unless the punters know of their existence first, and, surely, many a great product has disappeared before it has even got going.
Among the many marketing notches a business can add to its belt is a positive testimonial from the customer, and Speekee has never been short of these. Not so long ago we ran a promotion with our friends at The Old Schoolhouse Magazine, in which around one hundred homeschoolers reviewed Speekee. After, I collected all the positive comments they made… over 90 of them, and you can see them here: http://www.facebook.com/note.php?note_id=193986447297642
Speekee TV is available at http://www.speekee.co.uk/online.php – the first two weeks are absolutely free. Subscriptions are $7.50 per month thereafter, and you can cancel any time (-;
Boca Beth Bilingual Products are sold online at http://www.BocaBeth.com – we offer award-winning CDs, DVDs, coloring/activity books that are presented in both Spanish and English with FREE shipping available.